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The Best Mascaras of 2017: Key Features That Make Them Stand Out

June. 03,2025

Discover the top mascaras of 2017 that combine innovative designs and outstanding features to elevate your eye makeup. From curling wands to lengthening formulas, this guide offers insights on the best options for every lash type and style. Learn what sets these mascaras apart and find your perfect match to achieve stunning, long-lasting lashes.

The Best Mascaras of 2017: Key Features That Make Them Stand Out

Choosing the perfect mascara can be a daunting task given the overwhelming variety of brands, formulas, and styles available in the market today. Whether shopping online or browsing in physical stores, consumers are often faced with hundreds of options, each claiming to deliver exceptional results. This abundance can make it challenging to identify which mascara truly meets your needs for volume, length, curl, or definition. However, certain key features and standout qualities in top mascaras from 2017 can guide your selection process and help you find the ideal product to enhance your eye makeup routine.

In this comprehensive overview, we will explore some of the most acclaimed mascaras of 2017, highlighting what makes each one unique and why they stood out among countless competitors. From innovative brush designs to long-lasting formulas and elegant packaging, these mascaras have earned their spot as favorites among beauty enthusiasts.

Benefit Cosmetics: Roller Lash

Benefit Cosmetics’ Roller Lash is a standout choice for anyone seeking a mascara that delivers impressive curl and volume, especially for those with sparse or straight lashes. Priced at approximately $24, it has garnered numerous awards for its innovative formula and user-friendly applicator. The patented brush features a curled tip that hooks and lifts lashes from the root, enhancing curl and creating a wide-eyed look that lasts throughout the day.

This mascara is available in classic black and warm brown shades, making it versatile for different looks and skin tones. Its lightweight yet durable formula helps maintain curl without weighing lashes down or causing clumping. The unique brush design not only separates lashes but also adds a noticeable boost in volume, making it ideal for those who want an effortless yet impactful lash transformation.

Avon: Mega Effects Mascara

For budget-conscious consumers, Avon’s Mega Effects Mascara, priced at around $10, offers excellent value with its innovative brush design. While its formula may not stand out dramatically in terms of texture or wear, the brush itself is the star feature. Resembling a thick paintbrush, it facilitates multiple application angles and precise control, allowing users to define every lash with ease.

Whether you aim for a natural everyday look or a more dramatic effect, the flexible application provided by the Mega Effects brush makes it an attractive option. Its ergonomic handle and the ability to easily reach every lash from different angles help achieve fuller, more defined lashes quickly and efficiently.

Guerlain: Noir G de Guerlain Exceptional Complete Mascara

Guerlain’s Noir G de Guerlain is renowned for its luxurious packaging and exceptional performance. Introduced in 2012, this mascara has maintained its status as a favorite among beauty connoisseurs thanks to its elegant metallic container and dual-opening design, which includes a built-in mirror for on-the-go touch-ups. Retailing at a premium price, this mascara is crafted for those who prioritize aesthetics as well as performance.

The formula delivers rich, jet-black color with a creamy texture that coats lashes evenly. The dual-opening brush ensures precise application, helping define even the tiniest lashes while adding volume and length. Its sophisticated design and high-quality formulation make it a statement piece on any vanity, appealing to consumers who seek both beauty and luxury in their makeup products.

Lancôme Paris: Grandiôse Extreme

Priced at approximately $32, Lancôme’s Grandiôse Extreme mascara is highly regarded for its innovative, ergonomically curved wand. Designed to follow the natural shape of the eye, the wand allows for precise application from the root to the tip of each lash, ensuring uniform coverage and an instant volumizing effect. Its long bristles work to lift and separate lashes, creating a notably fuller and more dramatic look.

Users praise this mascara for its ease of application, especially for creating lacquered, false-lash effect results with minimal effort. The sleek packaging and high-quality formula combine to make it a favorite among professional makeup artists and everyday users alike.

L'Oréal Paris: Telescopic Mascara

Known for its exceptional lengthening effects, L'Oréal’s Telescopic Mascara has been a staple in many makeup routines. Priced affordably at around $7.49, it offers a dramatic extension that makes lashes appear longer and more defined. Its slender brush features a flexible, rubberized wand with tiny bristles that reach even the finest and most hidden lashes, ensuring no lash is left untreated.

This mascara excels in providing a natural yet striking lash look, perfect for individuals seeking to enhance their eyes with length without excessive volume. Its buildable formula ensures that users can layer for a more intense result while maintaining comfort throughout the day. Overall, Telescopic Mascara remains a popular choice for consumers seeking reliable, lengthening mascara at an accessible price point.

In conclusion, selecting the right mascara involves understanding your specific lash needs and preferences. Whether you prioritize curl, volume, length, or all three, the mascaras from 2017 listed here showcase a variety of innovative features and luxurious designs that cater to a wide range of consumers. Investing in a mascara with the right brush design, formula, and packaging can significantly elevate your makeup routine, giving you bold, beautiful lashes that complement your entire look.