2024 Toyota Land Cruiser: Comprehensive Guide to Trims, Features, and Pricing
The 2024 Toyota Land Cruiser 300 is a premium SUV combining rugged off-road capabilities with luxury features. Available in multiple trims including GX-R, VX-R, and GR-S, it offers powerful engine options such as a 3.3L diesel and a 3.5L petrol, both paired with 10-speed automatics. Advanced safety features like airbags, Hill-Start Assist, and Terrain Management make it safe for all terrains. With innovative interior configurations and off-road modes, the Land Cruiser 300 provides a perfect balance of performance, safety, and comfort. Pricing starts at around KES 24 million.

Discover the All-New 2024 Toyota Land Cruiser: Details on Trims, Cutting-Edge Features, and Pricing Insights
The Toyota Land Cruiser has long been an icon in the SUV segment, renowned for its durability, luxury, and unparalleled off-road capabilities. As the flagship model in Toyota’s lineup, the Land Cruiser continues to captivate automotive enthusiasts and practical drivers alike. The 2024 model, often referred to as the Land Cruiser 300 series, introduces a series of enhancements that elevate its performance, safety, and comfort to new heights. This sophisticated mid-sized SUV is built to cater to a broad spectrum of driving needs, from rugged off-roading experiences to refined daily commuting.
1. Variants, Powertrain Options, and Transmission Features
The 2024 Toyota Land Cruiser 300 debuts as the latest iteration available on the market, with multiple trims and engine choices designed to suit various driver preferences. Known locally as the LC 300, this model embodies Toyota’s commitment to blending traditional robustness with modern innovation.
The lineup includes several distinct trims such as the GX-R, VX-R, and GR-S. The GX-R and GR-S trims are exclusively equipped with diesel engines, emphasizing their appeal for off-road and long-distance travel, while the VX-R offers both diesel and petrol options, providing flexibility and choice to consumers. The diesel engine is a robust 3.3-liter V6 turbocharged unit, displacing 3346 cc, capable of delivering up to 306 horsepower. Meanwhile, the petrol engine available in the VX-R trim is a 3.5-liter V6 twin-turbocharged engine with a displacement of 3445 cc, producing an impressive 415 horsepower and 479 lb-ft of torque, making it ideal for those seeking performance and acceleration.
Every variant is fitted with a 10-speed automatic transmission, ensuring smooth gear shifts, optimal fuel efficiency, and enhanced driving dynamics. This transmission setup allows drivers to effortlessly switch between modes, adapting to various driving conditions whether on highways, city streets, or challenging terrains.
Safety remains a cornerstone of the Land Cruiser 300’s design philosophy. Across the entire lineup, advanced safety features are standard or available to ensure occupant protection and peace of mind. These include:
Airbags
Front airbags for the driver and passenger are standard across all trims. Higher trim levels also come equipped with side airbags and curtain airbags, providing comprehensive protection during collisions.
Seatbelt Reminder System
The vehicle features a seatbelt alert system that reminds occupants to buckle up and alerts the driver if any passenger remains unbelted, promoting safety compliance.
Additional safety components include child safety locks, door unlock notifications, built-in fire extinguishers, and anti-theft security alarms, all designed to enhance security and safety during every journey.
The 2024 Land Cruiser also offers a suite of driver-assist and active safety systems that make driving more secure and less stressful, especially in challenging conditions. These systems encompass:
Downhill Assist Control (DAC)
This feature helps control vehicle speed during steep descents, allowing drivers to navigate rough terrains safely without constantly applying brakes.
Hill-Start Assist Control (HAC)
HAC prevents the vehicle from rolling backward on inclines, making uphill starts smoother and safer, particularly on steep slopes.
Turn Assist
This advanced system aids low-speed maneuvering and tight turns by selectively applying brakes to specific wheels, enhancing agility in confined spaces.
Other notable safety features include adaptive cruise control, electronic stability control, brake assist, and lane departure alerts, collectively contributing to an enhanced driving experience.
Inside, the Land Cruiser 300 continues to impress with premium comfort and versatile configurations. The interior features include:
Adjustable Seating
All seats are electronically adjustable, allowing occupants to find their ideal position with ease. The driver’s seat offers multiple adjustments for personalized comfort.
Flexible Cargo Space
The second and third-row seats can be folded flat to maximize cargo capacity, making the vehicle highly adaptable for luggage, gear, or larger objects.
Passenger Comfort
Some trims incorporate rear air conditioning vents and controls, ensuring all passengers enjoy a comfortable ride regardless of distance or weather conditions.
One of the standout features of the Land Cruiser 300 is its exceptional off-road capability, thanks to an advanced terrain management system. This multi-terrain select system enables drivers to choose different modes tailored to specific surfaces such as dirt, sand, snow, or mud. These modes adjust throttle response, transmission shift points, and braking behavior, providing optimal traction and control in all environments. Such features make the Land Cruiser 300 a reliable companion for adventure seekers and those who frequently navigate challenging terrains.
8. Pricing and Market Availability
The starting price for the 2024 Toyota Land Cruiser 300 is approximately KES 24 million. The actual cost may vary depending on the selected trim, optional features, and local taxes or dealer charges. Consumers should expect prices to fluctuate based on regional promotions, discounts, and availability. Dealerships across various cities offer the latest models, often with attractive promotional packages and financing options, making this icon of reliability accessible to a broader audience.