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2023 Ford Puma: A Complete Guide to the Top 6 Trims for Optimal Performance and Style

July. 19,2025

Explore the comprehensive 2023 Ford Puma lineup with our detailed guide to the top 6 trims. Find out about performance, luxury features, and styling options to choose the ideal sporty or premium SUV that matches your lifestyle. Perfect for enthusiasts and everyday drivers alike, this guide helps you make an informed decision with in-depth insights on each model.

2023 Ford Puma: A Complete Guide to the Top 6 Trims for Optimal Performance and Style

2023 Ford Puma: Comprehensive Overview of the Top 6 Trim Levels

The Ford Puma, introduced in 2019, has quickly established itself as a prominent player in the subcompact crossover SUV segment. Combining sleek styling with practical features, the Puma appeals to a broad range of drivers seeking versatility, efficiency, and sporty performance. Its design draws inspiration from the popular Ford Fiesta sedan, but it is tailored to provide more space, comfort, and advanced technology. Over the years, Ford has expanded the Puma lineup, offering a variety of trims that cater to different tastes and budgets, from sporty variants to luxurious executive models. In this detailed guide, we explore the six most notable Ford Puma trims for 2023, highlighting their features, performance attributes, and what makes each one unique.

Whether you're a city commuter, a weekend adventurer, or someone looking for a stylish and reliable daily driver, understanding the specifications and features of each trim can help you make an informed purchase decision. Let's delve into each model to discover which Ford Puma trim suits your lifestyle best.

Ford Puma ST

The sporty crown jewel of the lineup, the Ford Puma ST, offers a thrilling driving experience with its powerful engine and aggressive styling. Available exclusively with automatic front-wheel drive, this model is designed for enthusiasts who crave performance. Under the hood, it features a turbocharged 1.5-liter EcoBoost engine that produces an impressive 200 horsepower, enabling rapid acceleration from 0 to 62 mph in just 7.4 seconds. Its muscular exterior design emphasizes its sporty nature, with a low-slung profile, wide stance, and bold accents that command attention on the road.

The Puma ST's handling is enhanced by its lowered suspension and wide tires, providing excellent grip and agility around corners. It offers four selectable driving modes—Normal, Eco, Sport, and Track—allowing drivers to tailor the vehicle's performance to their preferences. The interior boasts a 12.3-inch digital instrument cluster that combines sporty aesthetics with essential vehicle information. The cabin is designed with driver engagement in mind, featuring responsive controls and modern infotainment options.

Ford Puma ST-Line

The ST-Line trim introduces a more aggressive and sporty appearance, featuring an exclusive body kit that gives the Puma a dynamic stance. Equipped with upgraded suspension, it provides sharper handling and a more engaging drive. The exterior is distinguished by honeycomb grille designs, sporty side skirts, and a rear spoiler. Inside, the ST-Line features a large 12.3-inch digital display that replaces traditional dials, offering a modern and intuitive interface for the driver.

Additional features include a heated windshield to improve visibility during winter, automatic rain-sensing wipers, power-folding heated door mirrors with puddle lights, LED projector headlights, daytime running lights, and fog lamps—ensuring you are prepared for all weather conditions. Buyers can choose between manual and automatic front-wheel-drive configurations, allowing flexibility based on driving preferences.

Ford Puma ST-Line X

Building upon the sporty foundation of the ST-Line, the ST-Line X variant elevates style and performance. This hybrid model combines eco-friendly powertrains with sporty aesthetics. It boasts 18-inch alloy wheels with a sleek black matte finish that enhances its modern appeal. The vehicle accelerates from 0 to 60 mph in approximately 8.5 seconds, showcasing its lively performance. The exterior is accented with privacy-tinted rear windows and tailgate glass, adding a touch of sophistication.

The interior of the ST-Line X emphasizes comfort and convenience, featuring partial leather seats with adjustable height and lumbar support. The electronic air temperature control ensures a comfortable environment regardless of weather conditions. Premium audio via the Bang & Olufsen (B&O) system and the SYNC 3 navigation system provide high-quality entertainment and connectivity for drivers and passengers alike.

Ford Puma Vignale

The Vignale trim is the zenith of luxury within the Puma lineup. This variant offers an assortment of premium features, including 18-inch alloy wheels and distinctive chrome accents that lend a refined appearance. The high-gloss black elements on the grille and side mirrors further enhance its upscale image. The Vignale's interior is crafted for comfort and elegance, with full leather seats that include heating and massage functions, providing a first-class experience.

The Vignale also features a leather-wrapped steering wheel, keyless entry for added convenience, and advanced safety features to ensure peace of mind. Its sophisticated design and luxurious amenities position it as the ideal choice for drivers seeking a premium urban SUV with a stylish edge and superior comfort.

Ford Puma Vivid Ruby Edition

For those looking to make a bold statement, the Vivid Ruby Edition delivers an eye-catching aesthetic. It is distinguished by a striking vivid ruby metallic paint complemented by a contrasting black roof and door mirrors. The rear spoiler and 18-inch matte black alloy wheels add to its sporty and vibrant character. Under the hood, it features a spirited engine capable of accelerating from 0 to 60 mph in about 9 seconds.

Inside, the Vivid Ruby Edition offers a 12.3-inch digital instrument cluster and a comprehensive infotainment system that includes SYNC 3 navigation, B&O premium audio, Apple CarPlay, Android Auto, and FordPass Connect, ensuring connectivity and entertainment on the go. This edition is perfect for drivers who want style without compromising on modern technology and convenience.

Ford Puma Titanium

The Titanium trim is designed as a practical yet stylish choice, primarily offering manual four-wheel drive, with an optional automatic transmission. It features 17-inch alloy wheels and a capable engine that can reach 62 mph in just 9.8 seconds, blending efficiency with performance. The interior prioritizes comfort, with cloth upholstery complemented by leather accents on the steering wheel and gear knob.

Its infotainment system includes an 8-inch touchscreen display, integrated navigation, voice control, and wireless charging, making everyday driving more convenient. Safety is also a priority, with features such as autonomous emergency braking (AEB), lane assist, cruise control, and pedestrian detection, providing comprehensive protection and peace of mind for all occupants.

Starting at approximately £24,940, the Titanium trim offers a balanced combination of affordability, functionality, and style. Mid-range options like Vivid Ruby and ST-Line are priced around £25,590, while the premium trims such as Vignale and ST models can reach higher investment levels, providing luxury, sporty performance, and advanced technology that appeal to discerning consumers.

Overall, the 2023 Ford Puma lineup caters to a diverse audience, from sporty drivers to luxury seekers. With options spanning from economical daily drivers to performance-oriented models, the Puma remains a highly versatile choice in the competitive SUV market. Carefully selecting the right trim ensures drivers enjoy the best combination of features, performance, and value based on their individual needs and preferences.

This comprehensive guide aims to assist prospective buyers in understanding the various specifications, features, and pricing of the 2023 Ford Puma models, helping them find the perfect fit for their lifestyle and driving habits.