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Resources:
What every business needs to know about search engine marketing
and how they can best use it to achieve their goals.
(PRWEB) April 24, 2005 -- On Thursday, April 28 from 9AM until
4:30PM, search engine marketing expert Grant Crowell –
www.grantasticdesigns.com - will lead a full-day seminar and
workshop on what every business needs to know about searchengine
mraketing SEO and how they can best use it to achieve their
business goals.
The seminar, part of the Search Engine Marketing Roadshow,
will take place at the Manoa Innovation Center at 2800 Woodlawn
Drive, Suite 100 in Honolulu. Pricing is $169 for registration
before April 26th, and $149 after; $50 discounts are available
to attendees who register by April 26 and qualifying businesses.
Participants may register for the Roadshow online at http://www.semroadshow.com/roadshow/register.html,
or by phone at 800-841-1354 x801 or 847-488-9300.
Search engine marketing is the latest buzzword among businesses,
and for good reason. Almost three out of four—or nearly
75% of US Internet users have utilized a search engine to
find information, products or services online. Additionally,
the more well-off an Internet user, the more likely they are
to do product information research via search engines.
Clearly, search is growing in importance, especially when
you consider that the figures above don't even consider the
growing popularity of local search. The number of people using
the Internet to find goods and services in their area is expected
to account for 66% of US Revenues by 2009. Analysts The Kelsey
Group also projects that digital directional advertising targeting
the local market is ripe for growth over the next four years.
Participants in Day One of the SEM Roadshow will learn proven
search marketing techniques and tips, including:
• What is Search Engine Marketing (SEM) and why it is
important to your business
• How SEM is different in Hawaii than in the continental
US
• The differences between free and paid search
• New specialty searches: shopping, local, news, blogs
and more
• The secrets behind how search engines *really* rank
web sites
• The top five costly mistakes people make when marketing
their web site
This will be Grant’s 2nd speaking event on Search Engine
Marketing. His first speaking event took place last September
for the College of Business.
About Grantastic Designs
Originally founded in 1992 in Honolulu, Hawaii and with headquarters
now in Chicago, Grantastic Designs offers mrketing online,
design and search related services to clients ranging from
start-up businesses to Fortune 500 organizations. Grantastic
principals are renowned authors within the search engine industry.
Grantastic principals have been featured online in USAToday,
PC World, Entrepreneur Magazine, Business 2.0, Crain's ChicagoBusiness,
Internet Retailer, and Inc. magazine, among other publications.
Some of their clients include Reader’s Digest, onlne,
Thomson Financial, HSBC, Wiley & Sons Publishing, Microsoft,
America Online, and Inktomi. Visit them online at www.grantasticdesigns.com.
more
...
The Essentials
Of Search Engine Marketing. Search marketing will grow
to $5.6 billion by 2008 — fueled primarily by search's
targeted, pay-for-performance structure, which means every
dollar spent can be tied to a clear return on investment.
www.forrester.com
The basics of getting your site listed with search
engines. Terms such as marketing (SEM) or "search
engine promotion" refer to the overall process of markteing.
Getting listed doesn't necessarily mean you'll rank well for
particular terms. It simply means the search engine knows
your pages exist. These terms also highlight the fact that
doing well with search engines is not just about submitting
properly, optimizing well, or getting a good rank for a particular
term. It's about the overall job of improving how your site
interacts with search engines so your target audience can
find you.
www.clickz.com/experts/search/opt/article.php/3429641
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